What is a Brand Anthem, and Why Does Your Company Need One?

At Chisum Multimedia, we strongly believe in the value of a brand anthem for your business, and we are experienced experts in producing them.

Exactly what is a brand anthem? A brand anthem film is a short video that encapsulates a company's core identity, values, and messaging through visuals, music, narrative, and emotion. Brand anthem films are powerful marketing tools because they:

  • Create an emotional connection with viewers by telling a compelling story that resonates with people rather than just stating dry facts about a product or service. This helps build brand loyalty among customers.

  • Memorably communicate a company's key messages and positioning in an engaging, creative format that is more likely to be watched and shared versus a standard commercial.

  • Help unify messaging across campaigns and platforms to strengthen brand recognition. The anthem film becomes a north star for maintaining brand consistency.

  • Aid recruitment by highlighting a company's unique mission and culture to attract top talent. Candidates get a better sense of your values and purpose.

  • Can be repurposed across many marketing channels like social media, websites, trade shows, and more to maximize exposure. Shorter clips can also be pulled for ads.

  • Build pride and excitement internally with employees who feel more connected to the company's greater purpose after seeing an inspiring, well-crafted anthem film.

In summary, a brand anthem film is a smart investment for businesses looking to create lasting brand affinity and a strong emotional connection with internal and external audiences. The storytelling format gives companies tremendous flexibility to communicate core messages in a compelling way that typical ads cannot always achieve. Call or email to learn more!

Richard ChisumComment
What Does Your Photography Say About Your Brand?

As a business owner, you know that first impressions matter. Your potential customers will make instant judgments about your business based on what they see, and you want to make sure that you're putting your best foot forward.

One of the best ways to do that is with professional photography. High-quality images from Chisum Multimedia will make your brand look more polished and professional, which can attract more customers. A professional image starts with professional photography – it's an investment worth making! Call or email to learn more!

Richard Chisum
Why Your Video Should Have Professional Motion Graphics

In today's fast-paced digital world, video has become an essential tool for businesses looking to communicate effectively with their audience. However, good video production is not just about capturing high-quality footage; it's also about creating a visually compelling piece that captures the viewer's attention.

That's where professional motion graphics come in. Motion graphics are visual elements that are added to a video to enhance the overall look and feel of the piece. These elements include things like logo animation, animated text overlays, and other graphical elements that help to create a cohesive and visually appealing piece. Here are some reasons why having professional motion graphics is essential for your company video: 

First, motion graphics add a high-end, polished look that makes your video stand out from the competition.  

Second, motion graphics help to drive home your message by making it more memorable. When you add animated graphical elements to your video, it helps to break up the content and makes it easier to digest.  

Finally, professionally animated motion graphics help to create a consistent brand identity across all of your marketing materials. By incorporating your company's branding elements into your video, you can help to create a cohesive and recognizable look that reinforces your brand message. 

Professional motion graphics have become our trademark at Chisum Multimedia. When you choose a video production company, make sure they also excel at motion graphics. It will take your company video to a new level. Call or email to learn more!

Richard Chisum
Stop Waiting and Start Shooting!

If you're not using video to market your business, you're missing out. Video is one of the most powerful tools you have at your disposal, and it's only getting more popular. More and more people are consuming video content, and they're engaging with it in a way that's different from other types of content. Video is the perfect way to reach your target audience and deliver your message in a way that's engaging and exciting. It's also a great way to show off your brand and what you're all about. And, when done right, it can be an incredibly effective marketing tool.

At Chisum Multimedia, we’ll help you create a video that's professional and polished, that will put your best foot forward. Then we'll help you make sure you're promoting your video in all the right places. If you follow these tips, you'll be on your way to creating a great corporate video that will help you reach your business goals. Get in touch to learn more.

By the way, Chisum Multimedia has been selected among the Top Tennessee Video Production Companies by Design Rush!

Richard Chisum
Rutherford County Chamber of Commerce

We’re loving the new Economic Development video we produced for Rutherford Works, a division of our local Chamber of Commerce here in Murfreesboro. A fun, fast-paced edit with high-energy music that really showcases their work and the amazing growth happening here in Middle Tennessee.

Get in touch and let's talk about YOUR video production!

Richard Chisum
It's Easier Than You Think

Isn’t creating video supposed to be HARD? We don’t think so. As a matter of fact, we think video production has gotten a bad rap in that regard. Many people are intimidated by the whole process, and spend far too much time worrying and fretting about the results.

We can tell you from experience, that our clients ENJOY the experience. Our most common comment after we wrap a shoot, is “wow, that was fun”! Heck yes, it was! Of course, we approach creating a video from a serious point of view as far as writing, planning, execution, and delivering the product our client expects. But we think “LIGHTS, CAMERA, and ACTION” is exciting and fun.

We get goosebumps when a client delivers a passionate interview, when we pull off an extremely difficult shot, or when we’re in the editing suite and we find that perfect piece of music for the edit we’re working on. And after all that work, the first time we view it from start to finish…goosebumps!

We’ve been making videos for twenty years, and we’re still loving what we do. You can let that level of experience allow you to relax a bit and have fun at your shoot. We’ve got this!

Richard Chisum
The Benefits of Hiring a Video Production Company

When it comes to producing videos, there are a lot of options available. However, not all of these options are ideal for every business. For example, you may want to produce videos yourself but lack the time or resources necessary. Alternatively, you may have a great idea for a video but don't know how to make it come to life.

That's where a production company like Chisum Multimedia comes in. We have twenty years of experience working with businesses of all sizes and we're equipped with the resources and expertise needed to bring your vision to life. Plus, you'll save money in the long run by working with us. Not only do we charge very competitive prices, but our work is of the highest quality. Check our review page to see what our clients are saying!

So if you're looking for help producing high-quality videos that will help promote your business, contact us today!

Richard Chisum
Cheat Sheet for Giving a Great Interview

Over the last twenty years, we’ve shot hundreds of interviews. So we’ve seen first hand what works and what doesn’t. Video interviews are one of the most effective ways to connect with your audience. A well-done video interview can help the viewer form a positive impression about you and your company. In order to give your interview the best chance of success, here are a few tips.

First, and this may surprise you…DON’T overprepare. Sure, a little practice may be in order, but don’t try to memorize long sections of content, or practice to the point that it sounds stiff and rehearsed. We will talk in advance about the info you want to cover, and guide you by asking open-ended questions that will help get you going and keep you on track.

Second, RELAX!!! The best interviews are relaxed and conversational. If you’re talking about your business, pretend you’ve bumped into an old friend at a class reunion and they asked what you do. Your response would be casual, friendly, and completely at ease.

Third, be PASSIONATE! The people we interview are usually very passionate about what they do. Everyone loves to listen to someone speak about their passion, so tap into that while on camera! An added benefit is that passion implies expertise. People aren’t usually passionate about things they don’t do well. So, show your passion and you will be viewed as a passionate expert delivering important information.

And finally, one bonus tip. PLEASE don’t read or even refer to notes while on camera. It is distracting, unprofessional, and a sure-fire way to lose your audience. We’ve got your back when it comes to nailing an interview. Give us a call and let’s spread the word about your business!

Richard Chisum