Your customers aren’t the only ones who like video on a website. So do search engines like Google. Video content is good for SEO. It’s a fact: Adding video to a landing page makes it 53% more likely to show up on the first page of Google results. And by improving your search ranking, you boost organic traffic to your website. More traffic means more visitors, and more visitors means more conversions. Don’t forget: Web pages with video convert at almost double the rate of pages without video.